Levi’s® and COLORSxSTUDIOS EMERGENT Program Spotlights Irish Rock Band Florence Road
COLORSxSTUDIOS and Levi’s® today announced Florence Road as the next featured artist in EMERGENT, the multi-year global music program designed to elevate emerging artists at defining moments in their creative journeys. Turning the program’s spotlight to Ireland, Florence Road’s A COLORS SHOW will release on September 3.
Childhood friends from Wicklow, a small seaside town in Ireland, and now winning over critics globally, Florence Road, the rock band is made up of lead singer and guitarist Lily Aron, guitarist Emma Brandon, bassist Ailbhe Barry, and drummer Hannah Kelly. With EMERGENT, their story moves between folk roots and garage rebellion, tracing where they come from and where they’re headed as part of a new wave of Irish women reshaping music.
The group built an impressive following on TikTok and broke through in 2025 with the release of their single “Heavy.” Two critically acclaimed EP’s followed (“Fall Back” and “Spring Forward”), while the band earned a reputation as an unmissable live act - selling out headline tours around the world, performing at major festivals and support slots with Olivia Rodrigo, Sombr, Wolf Alice, The Last Dinner Party, Addison Rae and more. Their recent single ‘Hanging Out To Dry’ has emerged as one of the defining songs of 2026, making them the first all-female Irish band to achieve a No.1 Irish Radio Airplay Hit in the process.
The Florence Road A COLORS SHOW performance, produced in partnership with Levi’s® and filmed at COLORSxSTUDIOS in Brooklyn, NY, features the song “No Better Woman.” The performance is accompanied by two original artist profile films. The first, titled Side A / Side B, presents a non-linear portrait shaped by two moods chosen by the band – one internal, one external – tracing the group’s folk roots and childhood friendship alongside the garage rebellion and energy of their music today. The second film, 5:01, captures a pre-performance moment with the band at 5:01PM, a nod to Levi’s® most iconic denim fit: the 501® jeans, following Florence Road through quiet backstage moments before they turn the noise up with a rousing performance.
“We’ve come such a long way together and we couldn’t be more grateful for the EMERGENT platform,” said Florence Road. “While capturing a moment in time of our creative journey, these films beautifully highlight what we love about our music and performing it together.”
“Childhood friends who’ve turned their bond into a sound all their own, Florence Road bring an undeniable honesty and energy that is perfect for EMERGENT,” said Les Green, Senior Director, Collaborations and Music Partnerships Marketing at Levi’s. “We’re proud to help introduce their story and music to a global audience with the support of the brilliant COLORS team.”
Florence Road is part of a phased rollout of six artists across Mexico, South Africa, the United States, the United Kingdom + Ireland, France, and Japan, each given their own dedicated spotlight window within the EMERGENT program. Additional artists from Paris and Japan will follow through the rest of 2026.
Follow the EMERGENT program on the @COLORSxSTUDIOS YouTube channel and @levis Instagram and TikTok.
